The Customer is King. We not only believe this to be true, but we actually follow through on it. This means we treat you—our dealers and customers—like royalty. We care about you and the smallest of details, both before and long after the sale. If you ever have a problem with one of our products, then we make that our problem—no questions asked. Years ago, we started our business with the intention of being in it for the long haul and we have no intention of changing our strategy.